There are many social groups in modern pop culture today that have been outcasted by the older population, due usually to the fact that they feel threatened or that they feel confused by it. For example Goths are no danger to anyone (except in extreme cases to themselves) but they are sometimes portrayed by the mass media to be demonic stalkers of the night that worship the devil and ritually sacrifice people to the Nordic gods. It has created a division between old and young that although tragic, it has been exploited to create "Mass Produced Individuality" part of which has turned into new music culture.
Because of this most music magazines focus on the music created by artists that are in the young generations eye's, like Nero or Foo Fighters, as to draw in the younger crowd. In doing so they have created a subculture of teenagers that live for music and believe in the infallible word of the critics.
In much the same way my magazine concentrates on that group of people who are not bound by specific genres but instead use the magazines to feed their thirst for the newest and best songs. It shows a different approach to music by incorporating many different genres, redefining the way music is presented and thought about. This is only possible because of the way culture and opinions have changed in the last 10 years resulting in the “ironical” age that as well as subverting all previous opinions on what is “cool”, it also attempts to accept every idea and opinion the modern world has.
The average member of my audience would be up-to-date with today’s fashion, be well informed on modern culture and would probably be 16-25. My audience could belong to any social group at all which is the main point of what my magazine is about. It doesn’t matter what genre you are into, it gives an opinion on it all.
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